Averum is seeking to achieve status from ANSI National Accreditation Board (ANAB) as an accredited ISO/IEC 17021-1 Management Systems Certification Body. As a component of these efforts, Averum complies with PR 1018, which is ANAB’s policy on the use of ANAB accreditation symbols and claims to accreditation status.
In the event Averum achieves this status, Averum clients shall not claim any reference to or usage of the ANAB accreditation symbols and claims of accreditation status. These credentials are separate from the certifications or credentials authorized by Averum.
Averum’s rules provide requirements associated with use of marks to provide authorized, certified clients assistance in determining the appropriate use of credentials and associated logos. These will assist certified clients authorized to do so with the ability to demonstrate no ambiguity, in the mark or accompanying text, as to what has been certified and which certification body has granted the certification.
Averum will periodically monitor use of marks to proactively detect and assist in the prevention, detection, and remediation of scenarios that could be mark misuse. The most updated guidance tied to use of marks will be made available on Averum’s website for user reference. Averum will review policies, procedures, and approach to addressing use of marks, on an annual basis.
The linked file represents the Averum logo permitted for use by certified clients in referencing applicable credentials. The logo must be accompanied by clear, specific, and appropriate verbiage to accurately represent applicable, authorized certification. The logo usage must align with requirements set forth within this policy.
Averum’s rules governing its management system certification mark that it authorizes certified clients to use are detailed as follows:
Leading Harvest Program Standard
The following guidance is for Leading Harvest Farmland Management Standard program users, and outlines expectations for Averum clients who are either seeking to achieve certification credentials from Averum or have been authorized as certified clients by Averum aligned with applicable program requirements.
1.3 Off-Product Mark
Averum has an off-product mark to show participation in the program and to promote the program. Averum owns all rights, title, and interest in the off-product mark, and exercises legitimate control over its use.
The off-product mark may only be used by authorized, certified clients in good standing whose operations are authorized for its use by Averum as demonstrated by current certification credentials. Any express or implied claim that a certified client is in conformance with Averum must be substantiated by a current, valid certification as authorized by Averum.
The Averum off-product mark and messages/claims cannot be used on any product or product labels. The mark shall not be used in any other way that may be interpreted as denoting product conformity.
*1 A public claim is one that is made to the public such as in a publicly posted sustainability report, press release, blog post, company letterhead, business cards, vehicle signage, etc.
*2 A private business-to-business claim is made to another business such as in an invoice, personal correspondence, sales sheet, etc. and not made public.